With prime re-roofing season coming, Metal Roofing Alliance says better education and resources are the key to transforming the market
PORTLAND, Ore.—Homeowners spend billions re-roofing their homes, with the residential roofing market predicted to hit $8.2 billion in 2020 (based on 2018 research by FMI).
Today metal roofing represents about 15 percent of the overall roofing market in the U.S. and Canada. And, thanks to metal roofing’s benefits which include greater long-term durability and reduced environmental impacts, there is more consumer interest (and questions) than ever before about metal roofing.
“Getting a new roof is expensive. It’s not something most people want to do over and over again and yet the most popular type of roofing material in the U.S. only lasts about half as long as other options,” said Renee Ramey, Metal Roofing Alliance (MRA) Executive Director. “Better informed homeowners make good home improvement investments, which is why education and helping ensure consumers have greater access to information and the most up-to-date tools is a top priority for us.”
For homeowners looking to learn more about the roofing process, how various materials compare and arm themselves before embarking on a re-roofing project this year, the following are now available as free resources:
Free e-book: Above All Else, You Need A Great Roof. With 130 pages written by experienced roofing installers and covering everything from how to tell if you really need a new roof to how to choose an installer and evaluate warranties, this guide is a great resource for any homeowner who wants in-depth information before they consider re-roofing their home with metal (or otherwise). Download for free at: https://www.metalroofing.com/free-download-above-all-else-you-need-a-great-roof-book/
Free e-book: Metal Roofing Buyer’s Guide. Created to serve as a buyer’s guide and owner’s manual, this detailed guide focuses on how to choose a quality metal roof, different metal roofing types, decision-making factors, installation processes, care and maintenance. It even has a checklist designed to walk homeowners through the process. Available at: https://www.metalroofing.com/news/download-mra-residential-metal-roofing-buyers-guide/
Free visualizer tool: Curious about the wide range of designs and colors available with metal roofs and want to see how they might look on your own home? It’s as easy as uploading an image of your home and trying on different styles. Available on the Metal Roofing Alliance website at https://mra.renoworks.com/
Free access to experts: Metal Roofing Alliance’s forum is one of the most popular areas on its website, and for good reason. Addressing general to highly-detailed questions from both homeowners and tradespeople, the MRA forum is supported by industry experts and MRA members—some of the most respected and knowledgeable manufacturers and installers in the business. A wide range of topics and advice about metal roofing are regularly explored and discussed. Access the MRA Ask-the-Experts forum at https://www.metalroofing.com/forum/
Free e-book: Resilient Housing Guide. With increasing threats of climate extremes, there may be no more important topic in the building and home improvement industry today than how to build tougher, more resilient homes. While metal roofing is just one example of a stronger, more reliable and longer lasting material, this guide from Green Builder covers a complete range of other essential best practices for designing and building homes that can withstand Mother Nature’s fury and better protect homes. Available for free download at: https://www.metalroofing.com/download-your-free-ebook/
Free e-book: Sustainable Masterpieces. To truly maximize curb appeal, a great-looking roof offers much more than just skin deep beauty. Created to show off the huge range of designs, colors and materials that can add sustainable architectural style points to any home, this resource featuring stunning imagery highlights how quality metal roofing performs as beautifully as it looks. Download at: https://www.metalroofing.com/download-your-free-sustainable-masterpieces-ebook/
About Metal Roofing Alliance (MRA)
Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 as a nonprofit organization to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.