NEW YORK, July 14, 2016 /PRNewswire/ — The Home Depot is the 2016 Hardware and Home Brand of the Year for the fourth consecutive year, according to The Harris Poll® 2016 EquiTrend® Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Other retail leaders include Macy’s, Nordstrom, Kohl’s.com, Cabela’s, Best Buy, DSW Shoes and TJ Maxx.
Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors–Familiarity, Quality and Purchase Consideration–that result in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 97,000 U.S. consumers assessed more than 3,800 brands (including more than 200 retail brands), across nearly 500 categories. The complete list of Harris Poll EquiTrend Brands of the Year can be found at: http://www.theharrispoll.com/equitrend-rankings/2016. Additional information can be found at: www.theharrispoll.com/equitrend-information.