If remodeling leads to increased home furnishings purchases, then retailers in Illinois, Colorado, Maryland, Florida, and New Jersey can expect a boost in business.
Research conducted on behalf of the self-storage company SpareFoot reveals that homeowners in Illinois are the most dedicated to enhancing their homes’ appearance. Illinois residents topped the list with the highest number of online searches related to home renovations—470 per 100,000 residents—using terms like “bathroom remodel,” “kitchen remodel,” and “home remodel.”
According to Furniture Today, the search for “bathroom remodel” alone averaged more than 11,000 monthly searches among Illinois residents, far outpacing kitchen remodel look ups.
Colorado, which was second highest in remodeling interest, averaged 447 monthly searches per 100,000 residents. Other states rounding out the Top 10 were Maryland, Florida, New Jersey, Connecticut, Virginia, Georgia, Pennsylvania and Washington.
