Who Hires Pros and How Much Are They Spending to Complete Those DIFM Projects in 2024?

Homeowners rely heavily on professional services for ongoing maintenance and repair tasks with many opting for DIFM (Do It For Me) projects due to a lack of tools, skills, or time. Demographically, four key homeowner segments regularly hire professionals: affluent young homeowners, affluent middle-aged homeowners, middle-income seniors and low-income seniors. According to the Home Improvement Research Institute, these groups invest significantly in DIFM projects, particularly for tasks like roof repairs and plumbing. Remodelers can capitalize on this by offering service plans and warranties to push through homeowners’ concerns about cost…

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Unlocking Pro Insights: Decoding Category Dynamics in the Home Improvement Sector

Recent analysis from Datavations highlights some critical insights into the home improvement sector, particularly regarding professional customers, according to the Home Improvement Research Institute. The study identified key trends using their propriety “PROpensity Indexi” revealing that building material; categories such as scaffolding, drywall and bath fixtures are predominantly driven by pro buyers. Seasonal shifts may further complicate purchasing patterns, with DIY customers dominating during peak seasons and professionals taking the lead during off-peak times. Read More

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Pros Expect an End-of-Year Rebound Following Slowed Activity

The Q4 2024 Houzz Renovation Barometer reports growing optimism among home remodeling professionals, despite a slowdown in Q3 business activity. According to Houzz, construction and design-build firms expect stronger project inquiries and commitments in Q4, with the Expected Business Activity Indicator increasing by 10 points.  Lower interest rates and anticipated economic growth drive this positive outlook, though concerns about economical and political uncertainty linger. Backlogs have also slightly shortened for construction firms, averaging 10.5 weeks, while design-build firms report longer wait times than a year ago.  Read More

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America’s Renovation Boom Is Leveling Off—but Still Going Strong

The remodeling boom that surged during the COVID-19 pandemic is tapering off, but activity remains strong, as reported by realtor.com. According to the latest Leading Indicator of Remodeling Activity (LIRA) report from Harvard’s Joint Center for Housing Studies, spending is projected to increase slightly by 1.2% to $477 billion by Q3 2025. While the study notes that the explosive growth of 10-15% seen during the pandemic has slowed, spending levels remain significantly higher than pre-pandemic years, driven by homeowners catching up on deferred projects and making use of low-interest rates. …

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10 Cities Where Homeowners Are Taking Out Loans of Over $100K for Home Renovations

A recent SmartAsset study revealed a surge in six-figure home renovation loans across several U.S. cities, with homeowners leveraging significant equity to enhance property value. According to GoBankingRates, in markets like San Jose and San Francisco, homeowners are browning up to $205,000 for upgrades. Other metro areas such as New York City, Los Angeles and Washington D.C. are reporting loan amounts from $105,000 to $125,000. Read More

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Trends in Design and Renovation: A Comparative Study Among Homeowners and Architects

A national survey conducted by brick company, Glen-Gery, involving 1,500 homeowners and 500 architects highlights the most popular design trends of the year — earth tones, warm minimalism, quiet luxury and traditional design with a modern twist. As reported by Glen-Gery, both architects and homeowners showed a strong preference for sustainable design, underscoring the importance of environmentally friendly practices in new construction and renovation. Read More

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U.S. home renovations set for a rebound

As reported by the Wall Street Journal, Americans have more than $35 trillion in home equity — that’s an average of about $400,000 per U.S. homeowner, John Burns Research & Consulting estimates.  “We think there’s $30 billion in remodeling spending just sitting on the sidelines today, waiting to be spent,” Matthew Saunders, senior vice president of building products research at John Burns told the Wall Street Journal. In the John Burns poll, respondents broke out into two groups: 30+-year-olds planning work in the $60,000 range, and older homeowners planning on…

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U.S. Cities Investing the Most in Home Improvements

Home improvement spending, which surged during the COVID-19 pandemic, has recently slowed after peaking in 2022. As reported by Construction Coverage, the Harvard Joint Center for Housing Studies forecasts that the dip is temporary, and is expected to pick up mid-2025.  Home improvement spending varies across regions, with Utah and Idaho topping the list of states where homeowners took out the most loans in 2023. Read More

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