Recent analysis from Datavations highlights some critical insights into the home improvement sector, particularly regarding professional customers, according to the Home Improvement Research Institute. The study identified key trends using their propriety “PROpensity Indexi” revealing that building material; categories such as scaffolding, drywall and bath fixtures are predominantly driven by pro buyers. Seasonal shifts may further complicate purchasing patterns, with DIY customers dominating during peak seasons and professionals taking the lead during off-peak times.
Unlocking Pro Insights: Decoding Category Dynamics in the Home Improvement Sector
