The Weirdest Trend: Garage Makeovers

Working in the garage has for many years been seen as a manly activity, something that Dad would do in the summer, whether it was tuning up the car or installing new shelving. But now with the boom of do-it-yourself (DIY) projects, more women are getting involved with garage purchases and design. According to Gladiator GarageworksOpens a New Window. , the garage division of Whirlpool Corporation (WHR) that is sold out of home improvement stores like Home Depot (HD) and Lowe’s (LOW), the percentage of women as primary purchase influencers has seen an almost 5% boost from May 2014 to April 2016. Overall, women make up 40% of Gladiator sales. And the trend isn’t just for Gladiator–a spokesperson for Home Depot tells that approximately half of its customers are women.


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